Terrace Unveils New Tourism Strategy

July 11, 2016

TERRACE – Terrace’s new Community Tourism Plan is now complete. The document outlines the goals and
strategies that Kermodei Tourism Society (KTS) will lead in partnership with various organizations, to promote the local tourism economy.

Kermodei Tourism is officially recognized as the tourism destination marketing organization for the Terrace region, and is also responsible for the daily operations of the Terrace Visitor Information Centre. A registered non-profit society, Kermodei Tourism is led by a Tourism Manager and is governed by a local volunteer board of directors.

The Plan is a very important guiding document for KTS and the community, as tourism is a significant contributor to the local economy and an industry that employs many of residents either directly or indirectly.

The development of the Plan was facilitated by Destination BC and led by KTS. Participating organizations included the City of Terrace, the Regional District of Kitimat-Stikine, local tourism operators and accommodation providers.

The plan identifies six main goals that the partners will work toward:

  • Define and leverage Terrace’s competitive advantage in target markets;
  • Increase the value of the Terrace tourism economy by achieving longer average lengths
    of stay and higher average spending per visitor;
  • Achieve growing occupancy levels and average daily rate for accommodators on a yearround
    basis;
  • Support the development and reinvestment of capital funds into a compelling mix of
    visitor experiences, amenities, services and overall aesthetics that are also enjoyed by
    residents;
  • Generate employment and career opportunities,
  • Educate and communicate with the Terrace community to achieve their active support
    of tourism as an important economic and social contributor to quality of life in Terrace.

This tourism plan replaces the 2010 Community Tourism Plan that was led by KTS. A community
open house will be organized by KTS sometime this fall to share and discuss the plan.

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