Kelowna Company Develops New Streaming Platform

July 21, 2017

– notTV is a current program client of the Accelerate Okanagan Venture Acceleration Program.

KELOWNA – While Netflix, Crackle and CraveTV compete for viewers of their Hollywood content, a Canadian platform for independent producers is launching a crowdfunding campaign.

“notTV helps quality web creators get noticed. We are also focused on curating content that makes the world a better place,” says Founder and CEO Travis Cross. “We want notTV to package stories and solutions for future generations into a unique viewing experience.”

Cross’s alternative to traditional television is a co-operative, subscription-based platform: notTV will be owned and operated by its members, and reward them with revenues for posting content. Also, unlike any other streaming service, its content will be organized around community.

“As a Canadian company, we believe in the value of place,” says Cross. “This country and its people have a lot to offer. We’re done being overlooked — so place is an organizing feature of notTV. We’ll start by streaming Canadian-only content. And down the road we’ll make it so you can choose to stream, for example, only music videos from your hometown.”

notTV has been nine years in the making. The idea for this platform stems from Cross’ desire to make the world a better place through improving the lives of digital media artists.

The ‘Perpetual Movie-Making Club’ is a nickname Travis has for his company, because notTV’s website will include a directory for cast and crew. These listings will help members connect with each other to create content.

“I am beyond excited for the launch of notTV,” says Lynda Norman, Founder and Executive Director of the Kelowna Arts Council. “To know that something of this caliber and magnitude — something that aligns with my vision and the vision of Kelowna Arts Council — is about to be available to the everyone is a gift to the creative community worldwide!”

The company’s month-long crowdfunding campaign launched through Indiegogo on July 17th, 2017. Perks designed to appeal to art enthusiasts will be available in exchange for donations. notTV is also running a music video contest with a $500 prize throughout the month of July. Artists can enter at www.not.tv.

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