Published On: Thursday, 15 March 2018

Mousetrap Just Got Bigger!

Mousetrap Just Got Bigger!
Brent Curtain, Better Mousetrap's newest team member, brings years of marketing expertise to the full-service marketing agency. Photo Credit: Better Mousetrap Marketing

COMOX VALLEY – Mousetrap just got bigger! Better Mousetrap Marketing, the popular, central Vancouver Island-based, full-service marketing agency is pleased to announce the recent addition of Brent Curtain to their marketing team.

“Brent brings years of marketing expertise to Mousetrap, with an unbelievable track record in public relations, video production, brand development, and event management,” says Lisa Henderson, Co-Owner of Better Mousetrap Marketing. “We’re excited to welcome him to the team.”

Curtain’s resume includes over ten years at Mount Washington Alpine Resort, where he was the Director of Public Relations. His work was instrumental in the development of the mountain’s brand and larger scale events like the Big Day Up and the Bearclaw Invitational Slopestyle.

More recently, Curtain was the Manager of Destination Marketing with Comox Valley Economic Development and Tourism where his expertise with brand and event development continued through work with the BC Shellfish and Seafood Festival, the 6th St. Rail Jam and many others.

“I’ve been fortunate to work with some truly amazing teams and leaders within the community,” Curtain explains. “With Better Mousetrap, I will be able to curate my experiences with major festival, marketing, and sales campaigns to better serve and provide effective results for our clients. I am ecstatic to be working with another amazing team that is well-established within our region.”

One area that Better Mousetrap plans to develop and expand with Curtain’s arrival is the addition of a new suite of video production sales strategies. Curtain introduced Mount Washington’s popular weekly video series, which is now a staple marketing practice for many major organizations. Plans are underway to make video series accessible, effective marketing tools for businesses looking to capitalize on one of marketing’s fastest growing segments.

“I’ve been passionate about video for literally decades, before YouTube was a twinkle in somebody’s eye,” jokes Curtain. “Technological advances in video production, in addition to the substantial views that are attainable through social media and other digital mediums, make video messaging one of the most compelling marketing tools available. Most businesses simply don’t have the means to incorporate video into their plans and our aim is to make videos affordable to all sizes of business.”

Better Mousetrap, which recently released their updated website to rave reviews, is now poised to take their marketing approach of "plan, build, grow" to the next level. With a substantial client list already taking advantage of their services across central Vancouver Island, the agency will now be able to expand its services and island-wide awareness even more effectively.

“There are many businesses on Vancouver Island looking for a more affordable option to deliver their marketing messages,” says Better Mousetrap’s Co-Owner Jason Clayton. “The recent expansion of our Comox Valley based team will make client servicing a more attractive proposition.”

With decades of marketing experience, Better Mousetrap offers ‘agency-style’ marketing services to small and medium-sized businesses. They provide flexible and highly effective monthly marketing packages with an a la carte marketing service menu to meet the needs of their clients. To view the extensive range of marketing services available and to schedule a free consultation, visit BetterMouseTrap.ca or call 250.792.1294.