Published On: Monday, 14 May 2018

Best Spend: SEO or PPC?

MARKETING - There are two types of digital marketing strategies that attract new leads for your business: SEO (Search Engine Optimization) and PPC (Pay Per Click). Here’s what each of them can do for your business.

The goal of SEO is to use the best combination of the keywords content, page architecture, and meta data. Done correctly, SEO enables search engines to correctly index your webpages, and recognize relevant information. By the year 2020, 30-50 per cent of online searches will be conducted as voice searches, which means that a website optimized for natural language queries will perform better than keyword phrases.

PPC (Pay Per Click) is paid advertising that places your personalized ad on the first page of Google, Facebook, Amazon and other sites, regardless of how your website is ranking. Rather than paying a set advertising fee, PPC lets you customize when, where, how, and to whom your ad appears. You pay only when someone clicks on the ad.

Any online search will show you these two strategies at work. The PPC ads are typically framed at the top of the page and include the word “ad”. A well optimized website will also appear within the first 20 search results. Which strategy should you use?

We recommend both. SEO is a long-term approach based on solid keyword research, top-quality written content, engaging titles, and a seamless user experience for manual and voice searches. PPC is the best option for a new business or website because it offers stability, plenty of fresh customer data, and purchase-ready leads. Combining both strategies will maximize visibility and minimize cost.

Contact us at Better Mousetrap Marketing to learn more about building an SEO and PPC integrated marketing initiative.