Published On: Tuesday, 13 February 2018
BC Paddleboard Company Eyes International Market
VICTORIA - Swell Source has signed a definitive agreement for acquisition of their wholly owned brand, Cascadia Board Company. (est 2010), by the newly formed Cascadia Board Corporation of Vancouver.
In recent years Cascadia Board Company has become one of Canada’s leading water sport brands, producing quality stand up paddle boards, skim boards, and surf boards plus associated gear. The company is generously supported by more than 87 active accounts across the country, from Port Hardy on Vancouver Island to Fredericton, New Brunswick. As illustrated on the website, the brand and its supporters are driven by adventure and are addicted to water.
Under the new ownership, company representative Jaime Perez says a wealth of business experience to support and expand the brand will be added to the team. “We plan to take the momentum built in the Canadian market and bring these top performing and looking boards to new markets such as USA and Mexico”.
Cascadia founder and Swell Source’s president, Jeff Zamluk will oversee the successful transition of the brand and remain as a consultant. Both Swell Source and Zamluk have been involved in action sports since 1998 through brands such as Zed Skimboards, Forbidden Snowboards, and Lochside Cycles. Over the years, Swell Source has provided its customers with custom designed and built products, managing supply chain from conception to delivery.
Zamluk is looking forward to focusing on the contract manufacturing side of the business. “My passion is for products. It will be nice to take a step back from brand building and just focus on making the best possible products I can for our customers”.
The acquisition has been scheduled prior to the release of Cascadia’s 2018 line, which will start arriving at retailers April 1.